Every entry is a moment of attention. Additional offers turn it into revenue.
Someone just saw your prize, decided they wanted it and typed in their email. That is the most engaged they will ever be with your brand. Additional offers let you make them a commercial offer right then, while you have their attention.
What it is
Additional offers are short, optional offers Studio shows each entrant immediately after they enter your giveaway, one full-screen offer at a time. You choose what to offer and in what order. It can be:
- Your own product or service. A discount, a booking, a product page.
- Your newsletter or another brand's. Many newsletters pay for every confirmed subscriber you send them.
- A partner's offer. A deal from a brand that pays you for each signup.
- A quote request. For example, a solar or home-services estimate that lead buyers pay for.
Their entry is already complete before any offer appears, and skipping never changes their odds. That keeps the giveaway fair and the offer genuinely optional.
How it works
- Create your offers in Studio's offer library: a headline, a short description, a button and the consent wording.
- Attach them to a giveaway and set the order. Use display caps to control how often each one is shown.
- Entrants see them right after entering. Their email is already filled in, so saying yes is one tap; saying no moves straight to the next offer.
- Every yes is recorded with its consent, the exact offer version and the source of the entry. Export opt-ins or send them to your newsletter or partner.

Why it gets results
- Perfect timing. The person has just taken an action and is still on the page. You are not interrupting them; you are asking at the point where they are already engaged.
- No friction. Their email is already filled in, so accepting takes one tap instead of a new form.
- One decision at a time. A single full-screen yes or no is easy to answer, especially on a phone.
- Relevance you control. You pick offers that fit your audience, so they read as a natural next step rather than an ad.

How the industry uses it today
Showing an offer right after someone completes an action is a proven, large business. It is the same idea behind the offers you see after buying a ticket, ordering food or signing up for a newsletter.
These companies earn from the moment right after someone acts. Studio gives you that same moment on your own giveaway, and you decide which offers fill it.
What it could mean for you
An illustration, not a promise. Your results depend on your audience, your offers and what each partner pays.
Say your giveaway brings in 1,000 entries, and the first offer is a newsletter that pays $2.00 per confirmed subscriber.
- If 15% say yes, that's 150 subscribers, or $300 from one offer.
- Add a second paid offer at the same rate and acceptance, and it's $600 from one giveaway.
- Run a giveaway a month and that's $7,200 a year from offers alone, before counting your own sales or your growing list.
Real rates vary widely. Newsletter networks quote $2 to $20 per subscriber[4], and acceptance depends on how well each offer fits your audience. Start with one or two relevant offers and let your numbers guide you.
Make your next giveaway pay for itself.
Create your giveaway, add your first offer, and see your opt-ins from day one.
Sources
- Rokt: secondary transaction, US$3.5B valuation and 2024 results (January 2025)
- Rokt Thanks: offers on the order confirmation page
- Fluent, Inc.: full-year 2025 results
- SparkLoop Partner Network
- beehiiv: paid recommendations
Company figures are as published by each company. Screenshots use an illustrative demo campaign.